And it's absolutely not the point of us doing this.” Tech For The Netflix Generation So if we start to give them a competitive advantage, then it becomes really unfair. “You have to walk the line of the sensitivity of the data that the teams have, because obviously the teams have their own data, but they don't have any of the other teams’ data. Smedley said that a team of people, including experienced former race engineers such as himself, make a judgement on what data to present to avoid spilling secrets or giving teams an unfair advantage. “If we were that way inclined, we could obviously start to show some very sensitive information on the live feed, we realise we have a duty of care because we’re live broadcasting this data some of the time in order to engage the fans and give them a more immersive experience.” So we effectively end up with a synthesized version of what the teams are getting off their cars.” “We take those channels, we put them into the cloud, and then we spin up all sorts of analytics and algorithms and simulations on them to create more and more channels. “Each team has this huge volume of data and then Formula 1 gets to take, say, ten channels ,” said Smedley.
How does F1 balance the tension between feeding insightful data to viewers and upsetting highly competitive team bosses? F1 Insights delivers real-time data to viewers AWSīy capturing all this real-time data on race performance, Smedley’s team has access to a lot of sensitive information that could potentially hand teams a competitive advantage if broadcast.
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